The Challenge

Moving from DMs to a professional booking flow. The brand needed a luxury look, easy appointment scheduling with deposits, transparent policies, and a way to upsell treatments without creating confusion or slowing checkout.

• Manual scheduling & back-and-forth messaging
• No structured service catalog or pricing tiers
• High no-show risk without deposits/reminders
• Limited cross-sell of add-on treatments

Success Criteria

• Calendar booking with deposits and time-slot rules
• Service PDP with video, gallery, and clear inclusions
• One-tap add-ons (wash & blowout, growth treatment, etc.)
• Automated reminders & reschedule links
• Trust-forward FAQ and policy UX

Our Approach

1) Luxury Visual System

Bold hero photography, black-and-gold accents, and generous white space deliver a premium salon feel. Copy tone: warm, precise, reassuring.

2) Booking UX That Converts

Time-zone aware calendar, service durations, deposits, and capacity rules. Clients pick a style → choose time → confirm with notifications.

3) Monetize the Chair Time

Add-on checkboxes on the PDP (wash & blowout for first-time clients, deep conditioning, hot oil, protein treatment). Clear benefits + price visibility raise AOV.

4) Reduce No-Shows

Automated SMS/email reminders, policy highlights before checkout, and quick reschedule links — respectful but firm.

Store Build Highlights

• Navigation: Home • Booking • Our Story • Contact
• Service PDP: video hero, style gallery, “Select Service” dropdown, add-on checkboxes, notes field
• Calendar: live availability, slot limits, deposits, and timezone display
• Trust: FAQ + “What’s included?” blocks, care tips, and cancellation policy

Everything is engineered for speed on mobile — fewer taps, clearer choices, faster decisions.

Growth Levers Put in Place

1. Local SEO: service schema, city/area keywords, and media-rich galleries.
2. Remarketing: Meta pixel events for “view service,” “begin booking,” and “deposit paid.”
3. Retention: post-appointment email with after-care tips and rebook CTA at 6–8 weeks.
4. UGC engine: review prompts with photo uploads for social proof.

Results Snapshot

• +138% bookings MoM after launch
• +27% AOV via add-on treatments
• −34% no-shows with deposits + reminders
• High satisfaction from clearer expectations & FAQ UX

Numbers vary by seasonality and ad spend — the system compounds with reviews and local SEO.