FitlyPro — From Concept to High-Performance Shopify Brand
We launched a clean, conversion-focused activewear store with premium visuals, fast performance, and a growth stack that turns clicks into repeat customers. From theme build and sizing UX to email flows and influencer readiness — the brand left the starting line at full speed.
Highlights & Outcomes
*Results depend on traffic quality and product-market fit.
The Challenge
Launch a premium-feeling activewear brand without enterprise budgets. The goal was a storefront that looks athletic and trustworthy, explains sizing clearly, and converts cold paid traffic. Ops had to be simple: print-on-demand/fulfillment integration and creator-friendly landing pages.
- High trust bar for new fitness brands
- Complex sizing/fit questions increase hesitation
- Need fast mobile performance for ad traffic
- Must be “creator ready” for UGC/influencer promos
Success Criteria
- On-brand, athletic visual system with dark premium UI
- Clear size & fit guidance to reduce returns
- Bundles/sets for higher AOV
- Fast checkout and trust micro-copy on PDP
- Launch stack: email, reviews, UGC sections, influencer pages
Our Approach
1) Brand System & Visual Identity
We built a bold, high-contrast look — neon accents for energy, strong type hierarchy, and photography that highlights texture & performance. The tone says “serious training, serious quality.”
2) Performance & CRO
WebP assets, curated apps, and lean sections keep mobile LCP ≤ 2.2s. PDPs use benefit bullets, social proof, and sticky ATC. Bundles and “Complete the set” raise AOV without pain.
3) Retention & Community
Welcome/abandon flows, review capture with UGC, and an ambassador sign-up page create ongoing content and repeat purchases.
Store Build Highlights
- Navigation: Men • Women • New • Bestsellers • Build Your Set
- PDP: benefits (support • compression • breathability), fit helper, size guide modal, trust badges
- AOV: bundles & “Complete the look” cross-sell on PDP/cart
- Trust: 30-day fit guarantee, clear shipping & returns, fabric/testing info
Copy is performance-oriented and evidence-based — we sell outcomes (comfort, stability, confidence).
Growth Levers Put in Place
- Meta + TikTok: creator-led ads → outfit landing pages with fast proof & sizing clarity.
- SEO foundations: “best leggings for gym”, “compression shorts guide”, collection copy & FAQ schema.
- Email/SMS: 3-step welcome, abandon cart, size-swap reassurance, post-purchase review with UGC incentive.
- Influencer kit: unique links, asset folder, and template landing pages for measurable collabs.
Results Snapshot
- From zero to $25k tracked revenue in first month*
- +41% add-to-cart rate after fit helper + copy revamp
- +22% AOV via bundles & outfits
- UGC added steady proof that lowered CPMs over time
*Numbers vary by traffic budgets and product positioning.
Screens & Visual System
Need an Activewear Store That Performs Like Your Customers?
We build fast, credible, and conversion-ready Shopify experiences — and the retention stack to keep customers coming back.
Book a Free ConsultationProject FAQ
How did you reduce sizing hesitation?
A fit helper with simple body-feel language (support, compression, stretch) + quick size guide and real-body photos. This raised confidence and ATC.
What drove AOV growth?
Outfit bundles, 2- and 3-packs, and complementary cross-sells placed above the fold and in cart.
What’s the minimum stack to launch?
Theme with custom sections, reviews, email/SMS, one bundle tool, and a lightweight UGC gallery — plus strong operations and policies.
