About Us

BEHIND THE SCENE

Meet the Visionaries Behind MerchCrafter™

At MerchCrafter™, we’re more than just a Shopify and Print-on-Demand agency we’re a collective of creative technologists, designers, and strategists driven by one goal: helping brands stand out in a crowded digital space. From crafting visuals that speak emotion to building seamless Shopify ecosystems that scale, our team works hand-in-hand to turn every client’s idea into a thriving brand experience.
Portrait of a young man in a suit with a blue tie, smiling against a dark leafy background.
L. Athu

Founder & Creative Director A visionary entrepreneur and the driving force behind MerchCrafter™, Athu blends design artistry with technical precision. His leadership bridges creativity, analytics, and automation transforming concepts into conversion-ready Shopify and POD brands trusted worldwide.

Confident woman with curly hair and glasses smiling, dressed in a teal shirt, standing indoors.
Monica.B

Art & Brand Experience Lead With a decade of experience in digital Marketing, Monica ensures every visual asset aligns with MerchCrafter’s premium aesthetic. Her focus on brand identity, tone, and emotional design gives every store the personality that customers remember.

Smiling man in glasses wearing a blue shirt, set against a blurred background.
Tracy. Ng

UI/UX & E-Commerce Developer. Tracy turns design dreams into fluid user experiences. From optimizing page performance to ensuring pixel-perfect storefronts, his code brings MerchCrafter’s designs to life fast, intuitive, and mobile-ready.