Start a new project, or run a free store health check to see where your current store can improve.
Enter your website URL and get a live growth preview using performance, SEO, trust signals, mobile experience, and conversion clarity checks.
This quick audit helps founders understand where their store may be losing confidence, clarity, and sales opportunities — before we do the deeper human review.
Live automated preview powered by performance, SEO, mobile, and trust-signal checks. A full manual review can confirm exact fixes.
Live Growth Score Preview
Your audit preview will appear here with score, screenshot, issues, and improvement opportunities.
Connecting to the website and preparing the audit.
Your store has been scanned across performance, SEO, mobile experience, trust signals, and conversion readiness.
Current Score
0.0 /10Growth Potential
0.0 /10Want a human review with exact screenshots, fixes, and priority action steps?
WHY MERCHCRAFTER
Customers do not only judge your products. They judge how your brand feels, how clear your offer is, and whether your store gives them enough confidence to buy.
We design Shopify stores with premium visuals, clear product storytelling, trust-building sections, SEO-ready structure, and a smoother customer journey from first visit to checkout.
A beautiful Shopify store is only the beginning. We build e-commerce experiences that help your brand look serious, explain products clearly, and guide customers from first impression to checkout.
From product structure and SEO-ready content to premium visuals, trust sections, mobile layouts, and conversion-focused pages — every part of the store is built to make the brand feel clearer, stronger, and ready for growth.
We focus on the parts customers notice before they buy: brand clarity, product value, trust signals, page flow, and checkout confidence.
E-commerce, Shopify, POD, product setup, brand design, SEO structure, and conversion-focused store support experience.
Clear homepage message
Premium product presentation
Conversion-focused sections
Trust badges and reassurance
Collection and navigation flow
SEO-ready content hierarchy
A Shopify store is not just design. It is a conversion system.
Every section, product page, collection, trust block, SEO detail, and checkout path should work together to make the brand feel clear, valuable, and safe to buy from.
Every high-performing store is built in layers: structure, conversion, visibility, and continuous improvement.
Make the store easy to understand within seconds.
Turn product pages into confidence-building sales pages.
Give Google cleaner signals through structure and content.
Add features, apps, pages, and improvements as the brand grows.
We structure your Shopify store around how real customers browse, compare, hesitate, and decide. Homepage flow, navigation, collections, product pages, and trust sections are planned to remove confusion.
We improve product storytelling, benefit-focused copy, visual hierarchy, trust signals, reviews, FAQs, size/details, and calls-to-action so visitors feel more confident before they buy.
We create clean page titles, meta descriptions, alt text, collection structure, internal linking, speed-conscious layout, and basic technical SEO foundations to support organic growth.
We build custom Shopify sections, improve layouts, set up product options, connect apps, refine mobile experience, create landing pages, and add practical features that support how your business sells.
Tell us what you want to launch, improve, or scale. We’ll turn the right priorities into a clear Shopify project plan built around your brand and growth goals.
Flexible ongoing support for design, development, SEO, product work, CRO, app setup, QA, and the fixes that keep your Shopify store moving forward.
Your store does not need the same work every week. We can shift available support time between design, development, SEO, product pages, CRO, app work, testing, and fixes based on the current priority.
Support time can move across the work that matters most during the current cycle.
+2h6h
+1h4h
-1h5h
0h3h
Instead of scattered messages and repeated explanations, each request moves through one support flow: review, priority, build, QA, approval, and delivery.
Theme DevelopmentCustom sections, fixes, layout upgrades.
BuildDesign / CROVisual improvements and trust blocks.
ImproveSEO CleanupTitles, structure, content and indexing basics.
OptimizeQA / TestingMobile checks, bugs, speed and final review.
ReviewOngoing support should never feel like a black box. You can see the work stage, current focus, used capacity, remaining capacity, and what is moving toward review or completion.
Choose monthly support for continuous improvement or an on-demand sprint for a focused Shopify task.
Choose ongoing monthly support for continuous improvements, or use an on-demand sprint when you need a focused Shopify task completed without a monthly commitment.
Continuous store improvements and support
Best UseDefined fixes, builds, and scoped improvements
Ongoing context around your brand and priorities
Support ModelWork starts from one clearly defined task scope
Best for repeated updates and growth work
PlanningBest for clear one-time requirements
Scale support up or down month by month
FlexibilityUse purchased support only when needed
Design, SEO, products, apps, CRO, and support
Work TypeFixes, sections, setup, cleanup, and launch tasks
Best when your store needs steady improvement
Choose IfBest when you already know what needs to be done
Plans can cover Shopify design, development, product work, SEO cleanup, app setup, custom sections, mobile fixes, QA, and conversion improvements.
Better design is only the beginning. The real goal is to make your store easier to understand, easier to trust, and easier to move through — from the first click to the buying decision.
Six connected improvements that help a Shopify store feel more complete, credible, and ready to grow.
Visitors understand what you sell, who it is for, and where to go next without feeling lost.
Homepage · Navigation · CollectionsReviews, policies, FAQs, reassurance, and proof reduce uncertainty before the customer commits.
Reviews · Policies · ProofProduct pages become easier to scan, more convincing, and more useful for real buying decisions.
Benefits · Details · CTAHomepage, collections, product pages, and calls-to-action begin working together as one clear journey.
Journey · CTA · Checkout pathTitles, collections, headings, alt text, and internal structure become cleaner for long-term organic visibility.
Meta · Alt text · StructureYour store starts feeling like a complete e-commerce brand rather than a basic Shopify theme.
Branding · UI · ConfidenceThe projects below represent selected store builds, Shopify improvements, POD brands, product setup work, design systems, and ongoing e-commerce support handled through MerchCrafter.
BRANDS WE’VE WORKED WITH
Selected brands and projects supported through Shopify, POD, product setup, design systems, and ongoing e-commerce work.
Share your store link or project idea. We’ll review where you are now, identify the highest-value improvements, and come back with a clear direction for what should happen next.
We review your store or project, identify the most important opportunities, and reply with a practical next-step direction.
We look at your store, project goals, and the areas creating the most friction.
We separate urgent fixes from the improvements that can create the most value.
You receive a clear direction instead of a long list of generic agency suggestions.
If we are a good fit, we confirm scope and move into the right Shopify project or support plan.
No confusing agency talk and no pressure. Just practical feedback, a clear direction, and the right next step for your Shopify store.
Share the store, the problem, or the idea. We’ll review it and reply with the most practical way forward.
Be the first to know about new collections and special offers.
| Product | SKU | Description | Collection | Availability | Product type | Other details |
|---|
