Terms of service

Last updated: 13 September 2026

These Terms of Service govern your use of MerchCrafter™ services, including Shopify design and development, custom coding, ecommerce consulting, CRO, SEO, POD services, product setup, automation, maintenance, and related digital work.

The short version: We build customized ecommerce experiences. Every project depends on a defined scope, client cooperation, agreed payment terms, and reasonable access to the systems required to perform the work.

By purchasing or using MerchCrafter™ services, you agree to these Terms together with any applicable proposal, quotation, invoice, or project-specific agreement.

1. Agreement to These Terms

By accessing MerchCrafter™ websites, purchasing a service, approving a proposal, paying an invoice, requesting project work, or otherwise engaging MerchCrafter™, you agree to these Terms of Service.

If you are engaging us on behalf of a business, organization, or other entity, you confirm that you have authority to act on behalf of that entity.

2. Services

MerchCrafter™ provides digital ecommerce, creative, and technical services. Depending on the project, these may include:

  • Shopify store design and development
  • Fully custom or customized Shopify themes
  • Shopify redesign and UX improvements
  • Conversion-rate optimization
  • SEO and ecommerce performance work
  • Custom Liquid, HTML, CSS, and JavaScript development
  • Ecommerce systems, integrations, and automation
  • Shopify maintenance and technical support
  • Print-on-demand design and product setup
  • Product uploads, mockups, and catalogue configuration
  • Brand and creative ecommerce services
  • Strategy, consulting, and related implementation services

Exact deliverables depend on the scope agreed for each individual project.

3. Project Agreements

A project may be governed by a proposal, quotation, invoice, project brief, written message, statement of work, or other agreed project documentation.

These documents may specify:

  • Project deliverables
  • Pricing
  • Project phases
  • Payment milestones
  • Estimated timelines
  • Revision limits
  • Client responsibilities
  • Additional project-specific conditions

Important: If a project-specific written agreement contains terms that differ from these general Terms, the project-specific terms may control for that particular project.

4. Payments & Project Start

Prices are communicated before or during project setup through quotations, invoices, proposals, or service listings.

Unless otherwise agreed, work may begin only after the required payment or project deposit has been received.

Projects involving multiple stages may require payment at specific milestones.

MerchCrafter™ may pause work, withhold final deliverables, or delay project transfer when an invoice or agreed payment becomes overdue.

The applicable Return & Refund Policy forms part of these Terms.

5. Client Responsibilities

Clients are responsible for providing information and access reasonably necessary for the project.

This may include:

  • Accurate project requirements
  • Product information
  • Brand assets and approved content
  • Required Shopify or platform access
  • Timely feedback and approvals
  • Legally usable images, trademarks, content, and other supplied materials
  • Accurate business, tax, shipping, and product information where relevant

The client remains responsible for the legality and accuracy of information they provide to MerchCrafter™.

6. Timelines

Any stated timeline is based on the scope and information available when the estimate is provided.

Timelines may change due to:

  • Additional client requests
  • Delayed feedback or approval
  • Missing project materials
  • Third-party app or platform limitations
  • Technical problems outside our reasonable control
  • Significant changes to the agreed scope

We aim to communicate material timeline changes where reasonably possible.

7. Revisions & Scope

Revisions included in a project apply to the agreed scope.

Requests that materially change the original direction, functionality, number of deliverables, integrations, products, pages, or technical requirements may be treated as additional work.

Additional work may require a revised quote, new timeline, or separate project phase.

8. Store & Account Access

Where required, clients may grant MerchCrafter™ collaborator, staff, or other authorized access to Shopify stores, apps, domains, advertising systems, files, or other business tools.

We aim to use access only for legitimate project purposes and only to the extent reasonably necessary.

Clients should revoke unnecessary access after a project or service ends.

Security: Whenever possible, use Shopify collaborator access, role-based permissions, or other secure invitation methods instead of sending master passwords.

9. Intellectual Property

Client Materials

Clients retain rights to their own trademarks, logos, product information, original assets, and other materials supplied to MerchCrafter™.

Custom Project Deliverables

Rights to final custom deliverables are determined by the applicable project agreement.

Unless otherwise agreed, transfer of agreed client deliverables may be conditional upon full payment.

MerchCrafter™ Systems & Reusable Components

MerchCrafter™ may retain ownership of pre-existing tools, internal processes, development methods, reusable code components, templates, frameworks, know-how, and systems that were not created exclusively for a single client.

Third-Party Assets

Fonts, apps, plugins, stock assets, themes, or other third-party materials remain subject to their own licences and terms.

10. Portfolio & Case Studies

Unless confidentiality requirements or another written agreement prohibit it, MerchCrafter™ may reference completed or publicly available project work in our portfolio, website, case studies, proposals, social media, or promotional materials.

We may display items such as public storefront screenshots, brand names, public logos, design examples, and descriptions of work performed.

Confidential business information, private analytics, unpublished commercial information, or other sensitive client materials will not intentionally be disclosed merely for portfolio promotion.

11. Third-Party Services

Projects may depend on third-party services such as Shopify, apps, payment processors, domains, hosting, APIs, POD providers, marketing platforms, or external software.

MerchCrafter™ does not control the availability, pricing, policies, updates, outages, or future behavior of independent third-party providers.

Additional third-party subscription or transaction fees may be payable directly by the client.

12. Results & Performance

MerchCrafter™ may provide services intended to improve user experience, conversion potential, store structure, SEO foundations, product presentation, or ecommerce performance.

However, commercial results depend on many factors outside our control, including:

  • Product-market fit
  • Pricing
  • Advertising
  • Competition
  • Traffic quality
  • Inventory
  • Customer demand
  • Search-engine changes
  • Platform changes
  • Client execution after delivery

Unless expressly agreed in writing, MerchCrafter™ does not guarantee a particular level of sales, revenue, rankings, conversion rate, or traffic.

13. Maintenance & Ongoing Services

Ongoing plans may cover maintenance, updates, troubleshooting, SEO, development, optimization, or other agreed services.

Exact response times, included tasks, support limits, and cancellation arrangements depend on the relevant service plan or written agreement.

Work outside the agreed recurring scope may require a separate quotation.

14. Termination

Either party may request termination in accordance with the applicable project agreement, cancellation terms, or service arrangement.

MerchCrafter™ may suspend or terminate work where there is:

  • Material non-payment
  • Fraudulent activity
  • Abuse or harassment
  • Illegal project activity
  • Serious breach of agreed terms
  • Continued failure to provide information required to perform the project

Fees for completed work and committed project costs remain subject to the agreed payment and refund terms.

15. Warranties & Liability

MerchCrafter™ will use reasonable care and professional effort when providing agreed services.

However, digital platforms and third-party services can change, fail, become unavailable, or behave differently over time.

To the maximum extent permitted by applicable law, MerchCrafter™ is not responsible for indirect, incidental, special, or consequential losses arising from matters outside our reasonable control.

Nothing in these Terms excludes or limits liability where such exclusion or limitation would not be permitted by applicable law.

16. Confidentiality

During a project, either party may receive non-public business information.

MerchCrafter™ will use reasonable care to avoid unauthorized disclosure of confidential client information received for legitimate project purposes.

Confidentiality does not normally apply to information that is already public, independently developed, lawfully obtained from another source, or required to be disclosed by law.

17. Applicable Law & Jurisdiction

Specific projects may identify governing law, jurisdiction, or dispute-resolution terms in the applicable proposal, invoice, contract, or service agreement.

Where mandatory consumer or commercial laws apply, nothing in these Terms is intended to remove rights that cannot legally be excluded.

If any part of these Terms is found unenforceable, the remaining provisions should continue to operate to the extent permitted by law.

18. Contact

Questions about these Terms, a project agreement, billing, scope, or service conditions can be sent directly to MerchCrafter™.

Email:
info@merchcrafter.com

Head Office — Cyprus
MerchCrafter™ Global Studio
Nicosia, Cyprus
European Headquarters

Branch Office — Sri Lanka
MerchCrafter™ Creative Lab
Colombo, Sri Lanka
South Asia Operations

Questions Before Starting a Project?

If you have questions about scope, payments, deliverables, intellectual property, or project terms, contact us before starting. Clear expectations make stronger projects.

Contact MerchCrafter™

© 2026 MerchCrafter™