We began as a one–desk design experiment, uploading a few T-shirts to Amazon Merch to see what would happen. That experiment slowly turned into a studio that now builds full Shopify + Print-on-Demand systems for serious sellers and brands. The style is simple on the surface, with all the heavy thinking hidden underneath.
MerchCrafter™ was founded by L. Athu – a designer and developer who loved turning notebook ideas into real listings. Nights were spent testing colour combinations, reading Amazon rules, and refreshing sales dashboards. Every small win became a notebook line: “this style works”, “this niche is dangerous”, “this keyword is gold”.
The very first designs were uploaded from a tiny desk with a single monitor and a lot of curiosity. At that stage our goals were simple: learn which designs deserved to live, and which should die quickly.
This was the very first MerchCrafter™ workspace – a single desk, stacked notebooks, and a screen full of spreadsheets and Amazon tabs. Every design, colour tweak and keyword test started here.
We stay intentionally small and specialised. That means you always talk to the people who actually work on your project, and every new build benefits from years of live merch data and mistakes already paid for.
First designs go live on Amazon Merch, Etsy and Redbubble. We track every click, sale and failure to understand what buyers actually respond to.
Creators start asking for full stores, not just art. We move into Ella-based Shopify builds, Printful/Printify integration and merch-first navigation systems.
MerchCrafter™ focuses on a limited number of clients per year – mostly merch sellers, POD brands and studios who value structure, safety and long-term growth more than quick noise.
We work inside a clear stack – Shopify + Ella + POD and Merch by Amazon. Within that lane we can help you clean up, reorganise, or build from zero.
Minimal storefronts that focus on speed, clarity and trust. Each section exists for a reason – to guide a visitor from “curious” to “this is exactly for me”.
Instead of random art, we create design directions – families of graphics that can live across markets and seasons without causing policy headaches.
We think about the day after launch: how you’ll upload, update, track performance and hand tasks to a VA without chaos.
As client requests grew, the work moved beyond single designs. MerchCrafter™ evolved into a Shopify development and automation studio, creating stores that look clean on the outside and think very hard on the inside.
Today, MerchCrafter™ partners with clients across Europe, Asia and North America – from solo creators to established e-commerce brands. Our network of designers, developers and SEO strategists work between Cyprus and Sri Lanka, connected by spreadsheets, message boards and a slightly unhealthy love for dashboards.
We rarely shout about client numbers, but we do love watching their brands grow quietly. A few of the projects we’ve helped shape:
Tell us where you are now – your tier, your catalogue size, and your main bottleneck. We’ll reply with how we would approach it, even if we decide not to work together.
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