New Shopify Store
Strategy, structure, design, development, product setup, integrations, QA, and launch.
START A PROJECT
START A PROJECT
Let’s build something worth growing.
Tell us what you are building, what is not working, or where you want the brand to go next.
Shopify design, custom development, CRO, SEO, automation, product systems, POD, and ongoing support — scoped around the actual problem instead of forcing your project into a generic package.
SHOPIFY DESIGN
DEVELOPMENT
CRO
SEO
AUTOMATION
SUPPORT
01 / WHAT ARE YOU WORKING ON?
Different projects. One place to start.
Choose the closest match. If your project crosses several areas, that is completely normal — we can scope them together.
Shopify Redesign
Rebuild the customer experience around stronger branding, structure, trust, mobile UX, and growth.
CRO / Store Optimization
Improve product pages, navigation, trust, cart flow, mobile usability, and buying clarity.
SEO & Performance
Store architecture, metadata, internal linking, content structure, image handling, and technical cleanup.
Custom Development
Liquid, CSS, JavaScript, custom sections, integrations, and theme-level functionality.
Automation / Workflow
Custom forms, product logic, branch pickup, preorders, internal tools, and operational automation.
Maintenance & Support
Ongoing technical help, product work, fixes, QA, improvements, and monthly Shopify support.
POD / Product Setup
Print-on-demand product systems, integrations, catalogs, mockups, product setup, and store structure.
02 / PROJECT INTAKE
Give us the context. We’ll build the direction.
The more useful context you provide, the better we can understand the project before the first conversation. Short answers are fine. Clear answers are better.
No generic sales handoff
Your project stays close to the people reviewing and building the work.
Scope before commitment
We review the project before recommending a direction or engagement.
Useful detail beats a polished brief
Tell us what is really happening inside the business.
03 / WHAT HAPPENS NEXT
No mystery after you press send.
The first goal is not to sell you the biggest project. It is to understand the scope well enough to recommend the right next step.
01
REVIEW
We review the brief.
Your goals, current store, technical requirements, product structure, timeline, and constraints.
02
CLARIFY
We ask what is missing.
If the scope needs more context, we come back with focused questions instead of guessing.
03
SCOPE
We map the project.
Deliverables, priorities, project structure, timeline, technical approach, and investment.
04
BUILD
We move into execution.
Design, development, implementation, QA, review, launch, and support based on the agreed scope.
04 / PROJECT FIT
The right fit matters on both sides.
We work best when the project has a real business goal, room for thoughtful execution, and clear communication.
We will probably work well together if…
You want a serious Shopify brand or a meaningful store improvement.
You value clear structure, good UX, quality implementation, and maintainability.
You can explain the business problem even if the technical solution is not clear yet.
You want a partner who can challenge weak ideas instead of simply saying yes.
You care about what happens after launch, not only launch day.
We may not be the best choice if…
You need a complete custom store tomorrow for a tiny fixed budget.
The goal is to copy another brand pixel-for-pixel.
You want unlimited ongoing work without a defined scope or support arrangement.
Price is the only deciding factor and implementation quality does not matter.
You are not ready to provide the product, content, access, or decisions the project needs.
05 / HOW MERCHCRAFTER WORKS
You will not be handed to a random sales rep.
Project conversations stay close to the people reviewing, designing, developing, and managing the work. Specialist support is added where needed, but the project remains one connected workflow.
01
Direct communication
Less account-management theatre. More contact with the people doing the work.
02
Clear scope
Deliverables, priorities, and expectations are defined before the build expands.
03
QA before handoff
Responsive behaviour, content, functionality, and technical details are reviewed before delivery.
04
Support after launch
Maintenance and ongoing Shopify support can continue after the initial project.
NOT READY FOR A FULL PROJECT?
Start with the store. See what may be holding it back.
Run the free MerchCrafter Store Health Check first. It is a useful starting point if you know the store needs work but are not yet sure what the project should include.
